Bodrum Journal of Art and Design

Abstract

The development of computer and internet technologies in the late 20th century ushered in a global era, enabling the emergence of virtual communication models and changing the way societies access information, communicate, communicate and market. This change has caused the printing industry, which is the production area of graphic design, to be replaced by digital environments over time. It is foreseen that graphic design practices, which have become an important partner of the industry, will remain limited to certain areas (such as packaging or outdoor advertising), and artificial intelligence will largely undertake design tasks instead of humans, and the cooperation it has initiated with the industry may end in some areas. In this study, it is seen that user data collected through virtual environments through cookies has turned into an important resource for the production of personal designs, and it is understood that artificial intelligence is used in the evaluation of huge data stacks. In this context, the rationality (in the context of validity) of graphic design in the future is examined. Descriptive research method was used in the review. By conducting a literature review on the subject, the data were evaluated through examples using the qualitative analysis method, and it was aimed to make determinations and predictions in the light of the findings. As a result of the study, in this context where the concepts of graphic design, digital environment and artificial intelligence are intertwined and fast, simple and variable visual solutions for individual and commercial expectations in design gain importance, various software such as Adobe Express and Adobe Firefly have been developed, artificial intelligence can replace designers, and in this sense, It has been understood that it can respond to different searches of individuals (audio, image, video, text, speech, writing) at the same time, ahead of designers.